Scoring System
Details on how category scores are computed, severity deductions, and category weights in the overall score formula.
Details
Base score and deductions
Every category starts at 100 points. Issues found during the audit deduct points based on severity:
• Critical −20 pts
• Warning −10 pts
• Info −2 pts
The minimum category score is 0. Multiple issues of the same type stack, so two critical issues in one category deduct 40 pts.
Category weights
The overall score is the weighted average across 10 categories:
• Technical SEO 15%
• On-Page SEO 15%
• Content Quality 10%
• Links 10%
• Architecture 10%
• Structured Data 10%
• Trust Signals (EEAT) 10%
• AI Readiness 10%
• Indexability 7.5%
• Performance 2.5%
Why these weights
Technical SEO and On-Page SEO are the highest-weighted because they directly control whether a page can be crawled, indexed, and understood by search engines. Performance has the lowest weight (2.5%) because Google's Core Web Vitals signals have a measurable but smaller impact compared to content and technical fundamentals.
Metrics
| Metric | Description |
|---|---|
| Category score | 100 minus the sum of deductions for all issues in that category. Minimum 0. |
| Overall score | Sum of (category_score × weight) across all 10 categories. |