Overall Score

Each of the 10 audit categories produces its own score from 0 to 100. The overall score is the weighted average of those category scores. Categories with higher weight have more impact on the final number.

The weight allocation reflects how much each factor typically influences organic search visibility. Technical SEO and On-Page SEO each carry the largest share (15% each) because they form the foundation of any ranking strategy.

80–100 — Good. The page is well-optimised. Focus on maintaining current quality and fixing any remaining critical issues.

60–79 — Needs improvement. Several important issues exist that are likely affecting rankings. Prioritise critical and warning-level findings.

0–59 — Poor. Significant problems found. Address critical issues first, then warnings.

Fixing a single critical issue (−20 pts in a category) can raise the overall score noticeably because critical issues carry the most weight. Adding a missing sitemap, fixing a broken robots.txt, or adding a missing title tag are typical quick wins.

For the Performance category specifically, the base score comes from Google PageSpeed Insights rather than starting at 100. This means a slow page cannot achieve a high Performance score just by having no issues — it must actually load fast.